This April sees the return of the successful stop smoking initiative – VApril, the world’s largest vaping awareness and education campaign spread across the month. Now in its second year, the initiative aims to encourage smokers to try the ‘Switch On To Vaping’ plan, a project designed to help smokers quit, created by the NNA (New Nicotine Alliance).
The plan is coordinated by present vapers who have successfully given up smoking cigarettes, aiding smokers on their own journey towards quitting so that they can make the successful switch. We take a look at the history of the movement and what the initiative means for the vaping industry as a whole.
VApril is only in its second year and the initiative aims to shed light on the benefits and harm reduction of swapping the cigarettes for a vape kit. Last year, the UKVIA (UK Vaping Industry Association) met with MPs and members of the House of Lords to kick off the campaign, announcing vaping masterclasses during April as well as free guides to help people make the switch.
This year, the NNA have devised a simple four-step plan, appropriately titled ‘Switch On To Vaping’, outlining the essential information and guidance to using a vape device, from picking the right kit for you to establishing a sustainable routine. You can find the handy guide in its entirety here.
According to PHE (Public Health England), there are 7 million smokers in the UK, of which 40% have never tried vaping. This is how VApril came to fruition, the UKVIA saw space for a project that really gets under the skin of smoking and exposes the facts behind the most preventable cause of death worldwide.
Vaping is at least 95% less harmful than smoking, again according to PHE, and doubles the chance of successfully quitting smoking altogether. In accordance with the obvious health benefits, on average a vaper spends half as much of their own money as a smoker every month. As well as this, every individual who quits also saves the NHS a reported £74,000 a year, a staggering statistic which would ultimately lift a huge burden off of our health service as well as boosting the British economy at a time of political and social unrest.
Speak Up For Vaping
This year, VApril is asking for people to share their stories through the hashtag #SpeakUpVaping, encouraging those who have made the switch or in the process of, to video themselves answering three simple questions:
- What inspired you to switch to vaping?
- How has switching to vaping improved your life?
- What advice would you give to a smoker looking to switch?
This will hopefully give a human element to those who are thinking of giving up smoking, whilst providing some much-needed insight into people’s experiences of swapping smoking for vaping.
For more information on the initiative, please do not hesitate to contact us regarding making the switch or any other vaping related queries.